Where reputation shows up
The HUD holds three pills: CASH, REPUTATION and LOT STATUS. Reputation is printed with a star, so one frame read REPUTATION ★816 and another, later in a different session, read a value in the 2,700s.
You do not have to open a panel to find it. It sits above the lot the whole time, next to the money you are earning, which is a fair hint that the game treats it as a second score rather than a cosmetic.
What raises reputation
Serving customers. Every checkout seems to feed it, and the visible evidence is the review message that appears over the lot right after someone pays.
Two of those messages, quoted exactly: Beautiful tree and great service! and Quick and friendly. Merry Christmas!
Read them as the flavour text attached to a happy customer, not as separate events. Nothing in the panels this site read shows a customer who leaves unhappy, and no penalty was visible in any recording.
There is no meter, no bar and no stated per-sale value. The number simply moves.
The two reputation boosts
Two products push the same number.
- 2x Reputation, 79 R$. The listing says: "Earn double reputation from every happy customer. Grow your lot's name twice as fast."
- Codes. HOHOHO grants 4,000 reputation, JINGLEBELLS grants 1,000, and NICELIST grants 2x reputation for 10 minutes.
| Source | What it gives | Cost |
|---|---|---|
| Served customers | The running total in the HUD | Free, slow |
| 2x Reputation pass | Double from every happy customer | 79 R$ |
| HOHOHO code | 4,000 reputation | Free, once per account |
| JINGLEBELLS code | 1,000 reputation | Free, once per account |
| NICELIST code | 2x reputation for 10 minutes | Free, once per account |
The free codes are worth more than the pass for a new player: 5,000 reputation from two strings, against 79 R$ for a multiplier on a number you are only starting to build. Claim them before spending Robux — Run a Christmas Tree Lot Codes has the exact strings.
What VIP has to do with it
VIP is sold on reviews as well as money: the listing says customers "pay up to 15% more and leave happier reviews". That is the only paid product tied directly to how a review turns out.
Read it as flavour plus a nudge you cannot measure. Nothing read here shows VIP adding a multiplier to the star count the way 2x Reputation does, and no panel exposes a review-score formula. If you are buying VIP for the money, value it at 15% of your tag; treat the review line as a bonus rather than a second multiplier.
What reputation does
This is where the page has to stop. No panel read by this site shows what reputation unlocks — no tier list, no reward track, no level gate tied to the star count.
The HUD shows a star and a number; the HQ panel shows customer patience and checkout stations; the pass list shows a reputation multiplier. None of them names a reputation threshold.
What you can infer, cautiously: since the game sells a multiplier for it and one of the two reputation codes is a timed double, reputation is meant to accumulate into something. But a guess is not a guide, so this page will not claim cosmetics, discounts or unlocks that nobody on camera has opened.
If you want to check for yourself: play until the count moves a few hundred points and open each panel in the Lot Manager looking for a new line. If one appears, that line is the answer.
What this page has not confirmed
- What reputation unlocks, at what thresholds.
- Whether unhappy customers reduce it.
- Whether a reputation boost stacks with a code boost.
- Whether reputation resets between sessions.
Each of those is a photograph away if you catch the panel on screen. Until then, treat reputation as a secondary score: claim the free 5,000, skip the 79 R$ pass unless you play long sessions, and spend your cash on capacity first — Run a Christmas Tree Lot Game Passes compares the five purchases on that basis.